Behind the Scenes: Az Samad at Yellow Hive Studio – Photoshoot & Video Shoot

Behind the Scenes: Az Samad at Yellow Hive Studio – Photoshoot & Video Shoot

On 27 June 2025, we had the opportunity to collaborate with NUX endorser Az Samad at Yellow Hive Studio, Kuala Lumpur. The session combined both photoshoot and video shoot, capturing his artistry and showcasing NUX gear in action. It was a creative and inspiring day that reflected Az Samad’s unique musical expression and his ongoing collaboration with NUX Malaysia.

Photoshoot Highlights

The photoshoot focused on the products Az Samad proudly endorses — the NUX AC-60, NUX AC-80 (Extra), and the NUX Trident multi-effects pedalboard. He was photographed performing, interacting with, and presenting these products in ways that highlighted both their premium design and practical musical applications. Each shot reflected his artistic identity while reinforcing NUX’s reputation for innovation, producing high-quality visuals for future promotional use.

Video Shoot Highlights

The video shoot centered around the NUX AC-80 video series, where Az revisited and expanded on the key content of his recent dealer meeting presentation. Filming included performance segments, product demonstrations, and practical use cases showcasing the AC-80’s tone-shaping, effects, and looping capabilities. Additional behind-the-scenes footage and supporting clips were captured to provide engaging content for upcoming releases.

Purpose & Impact

This session marked a meaningful collaboration between NUX Malaysia and our endorser, Az Samad, creating content that truly reflects his artistry and passion. With a mix of professional photography and engaging video demonstrations, the outcome goes beyond promotion — it captures the real connection between an artist and the tools that inspire him. These materials will not only support campaigns and dealer resources but also share the unique character of NUX products through the genuine voice of one of Malaysia’s most respected guitarists.